Whether it is conducting survey research, performing telephone interviews, or simply distributing and compiling forms, making the right business and organizational decisions requires collecting data, sometimes at a large scale.
few specific illustrations among many:
Customer Service Departments: Running an ongoing customer feedback program (from warranty programs to loyalty programs)
Departments: Soliciting and accumulating feedback from target
markets during product or brand development stages;
Human Resources Departments: Administering tests, questionnaires, evaluations, and performance reviews for staff and management
Government and Non-Profit Entities: Measuring the use and impact of social programs
Small and Start-Up Businesses: Performing studies that aim to uncover unmet market needs
Publishers: Gathering and presenting new industry statistics
Conference Organizers: Gauging attendee satisfaction
your specific data collection project, you want (and likely
need) to gather and act on the data as quickly as possible.
But the logistical portion requires knowledge and time your
organization may not have. This usually includes:
Consider how much time you and your staff spend on these tasks, and how much time this takes away from other work. And given your need to have information quickly, consider what that delay is costing. As time passes, data becomes less meaningful and so the decisions based on that data become less sound.
Equally important: Beyond the logistical components of data collection, you need to ensure you have the expertise to determine what data you need, what methodologies and approaches should be used to gather it, and how to conduct the rigorous analysis required to decipher meaningful conclusions.
Sentenium can help. With long experience planning and executing all phases of research and data collection projects, we have the expertise and resources you need!