Industries

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Conference organizers' ability to gauge the effectiveness of their events hinges on quality attendee surveys.

 

However, many conference surveys are ineffective at best and dangerous at worst, with characteristics including, but not limited to:

Market Research

    

Scales that don't make sense, with the conference attendee given choices like "Very Poor," "Poor," and "Good" and "Excellent," without any neutral options in between.

    

Inconsistent scales, making meaningful event-to-event and year-to-year comparisons impossible.

    

Double-barreled questions, which asks the attendee to comment about two unrelated topics at the same time.

    

Leading or biased questions, which elicits, implicitly or explicitly, the attendee to respond a certain way.

Sentenium helps conference and event organizers ensure their survey research investment is not wasted. With extensive experience in survey construction, design, and analysis, we ensure your surveys will garner the most meaningful possible responses.


On the logistical end, Sentenium offers options that will allow you to gather and process data in real time. For example, Sentenium can design a survey that runs on a tablet computer so that your staff or Sentenium's can poll attendees on the floor. Or, with traditional print surveys, we can bring our advanced equipment to the conference facility and process the forms on site.