Conference
organizers' ability to gauge the effectiveness of their events
hinges on quality attendee surveys.
However,
many conference surveys are ineffective at best and dangerous
at worst, with characteristics including, but not limited to:
Scales
that don't make sense, with the conference attendee given
choices like "Very Poor," "Poor," and "Good" and "Excellent," without any neutral
options in between.
Inconsistent
scales, making meaningful event-to-event and year-to-year
comparisons impossible.
Double-barreled
questions, which asks the attendee to comment about two
unrelated topics at the same time.
Leading
or biased questions, which elicits, implicitly or explicitly,
the attendee to respond a certain way.
Sentenium
helps conference and event organizers ensure their survey
research investment is not wasted. With extensive experience in
survey construction, design, and analysis, we ensure your
surveys will garner the most meaningful possible responses.
On
the logistical end, Sentenium offers options that will allow
you to gather and process data in real time. For example,
Sentenium can design a survey that runs on a tablet computer
so that your staff or Sentenium's can poll attendees on the
floor. Or, with traditional print surveys, we can bring our
advanced equipment to the conference facility and process
the forms on site.
