Conference organizers' ability to gauge the effectiveness of their events hinges on quality attendee surveys.

However, many conference surveys are ineffective at best and dangerous at worst, with characteristics including and not limited to:

• Scales that don't make sense, with the conference attendee given choices like "Very Poor," "Poor," and then, without any options in between, "Good" and "Excellent."
• Inconsistent scales, making meaningful event-to-event and year-to-year comparisons impossible.
• Double-barreled questions, with the attendee asked to comment about two unrelated topics at the same time.
• Leading or biased questions, which implicitly or explicitly goad the attendee to respond a certain way.

Sentenium helps conference and event organizers ensure their survey research investment is not wasted. With long experience in survey construction, design, and analysis, we make sure your surveys will elicit the most meaningful possible responses.

On the logistical end, Sentenium offers options that will allow you to gather and process data in almost real time. For example, Sentenium can design a survey that runs on a tablet computer so that your staff or Sentenium's can poll attendees on the floor. Or, with traditional print surveys, we can bring our advanced equipment to the conference facility and process the forms on site.