Depending on the nature of a client's research project, Sentenium uses one or more techniques. An overview:

Surveys - A traditional form of research used to gauge attitudes and opinions from a representative sample of respondents. Surveys are the most popular and common form of research to quantify and evaluate statistical results.

Vocal/Content Analysis - A traditional form of analysis that provides meaningful information about the words individuals use to answer open-ended questions on surveys, in interviews, or in focus groups. Those words and phrases are categorized based on various criteria: frequency of use, positive or negative intent, complaints vs. non-complaints, etc. The goal is to quantifiably determine why people use certain words and phrases and how they are using them to communicate.

Interviews - A traditional form of exploratory research used to gather basic information. Sentenium can conduct in-depth, structured interviews face-to-face, via the telephone, or the Internet.

Group Discussion - A less traditional form of research used to gather non-verbal as well as verbal insights, in structured group environments. Depending on the situation, we record group discussions on audio or video. The flow of ideas that occurs in a group discussion setting can lead to opportune and unexpected discoveries.

Structural Equation Modeling (SEM) - SEM is a non-traditional and complex form of standard multivariate analytical methods that includes regression, factor analysis, correlation, and analysis of variance.

Expressions - "Expressions research" seeks to capture both conscious and unconscious stimuli communicated through facial expressions. It is a non-traditional technique with the ultimate goal being the ability to use digital imagery to capture and code emotions from a standard set of facial expressions.

Sample Size Calculator- You can use this tool to determine how many respondents are needed to obtain a statistically significant sample size with results that will reflect the targeted population.