Even
if your company has in-house resources and expertise dedicated to reaching the Hispanic market, you'll
find it fruitful to supplement them with Sentenium's.
1. Look
to Sentenium to ensure you aren't making costly assumptions about
the Hispanic market, and, overall, ensure you approach this market
more
intelligently than your competitors. More>>
2. Look
to Sentenium to know what questions you need to ask, how
to
get the best answers, and how to handle the work required to get
answers. This can help you act accordingly.
By virtue of the projects we do for various clients, Sentenium
continually
interacts with the Hispanic marketplace. Given that, we know (and, more
importantly, continue to discover)
what works and what doesn't. This
applies to everything, from determining
the right questions to carrying out a large-scale bilingual
survey.
While you might consider us an expert advisor, you will also likely
find us well qualified to handle all
logistics. To illustrate, we manage
a call center reaching out to Hispanic
consumers in targeted
geographic markets. Our clients hire us to measure awareness and recall of
advertising and to
identify how different types of Hispanic
consumers currently perceive their products and services.
Armed with a better understanding of what is going on under the
surface
— a better understanding
of its obstacles and opportunities
— our
client will be able to make a stronger connection with the
Hispanic
market.
For products or brands in development, Sentenium is skilled
at conducting more than traditional research to get the best answers you need. For example, if your organization is an apparel
company developing a product or brand extension for a line of jeans, and you have
prototypes
ready. As one part of the research, Sentenium might
bring samplings of Hispanic families together
and actually have
them work together in person
— using scissors, glue, pens, and paper
— to
modify that prototype to their liking.
Such "insight sessions" simulate how "intent to purchase" around
your product or brand may come
to be among Hispanic consumers:
through pervasive discussions with family and friends (e.g., "Do
you like that hem? Do you like that stitch? Do you like that color?"). To ensure we glean statistically
significant insights,
you might have us organize a large number of such insight sessions.
(See our sample size calculator.)
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3. Look
to Sentenium to ensure you get the most from investments you have
made
and will make in this market AND other emerging markets. More>>
